In 2006, after a first catastrophic experience in business, Nicolas Duvernois decided to start producing vodka. At the time, there was no vodka in Quebec and he saw a business opportunity, even though he knew nothing about it. For 4 years, he self-financed his project and perfected what would become the first Quebec vodka.

Pur Vodka is Canada's first ultra premium vodka, proudly from Quebec, and is one of the most awarded vodkas in the world. The result of an inspiring entrepreneurial story, Pur Vodka has won over 80 awards and medals at the most prestigious spirits competitions.