The smooth vodka with the unsmooth story

More than just a vodka, Pur Vodka has become an icon for a generation for whom success is more than just a goal or a defined destination to reach. A generation for whom success is lived, felt, and savored daily. The new image of Pur Vodka further strengthens this unique positioning, while also reaffirming, louder and clearer than ever, the importance of its origins.

Pur Vodka

Ready-to-drink

AUTOGRAPH SERIES

A UNIQUE entrepreneurial story

In 2006, after a first catastrophic experience in business, Nicolas Duvernois decided to start producing vodka. At the time, there was no vodka in Quebec and he saw a business opportunity, even though he knew nothing about it. For 4 years, he self-financed his project and perfected what would become the first Quebec vodka.

about Nicolas Duvernois

the most awarded Canadian vodka in the world

Pur Vodka is Canada's first ultra premium vodka, proudly from Quebec, and is one of the most awarded vodkas in the world. The result of an inspiring entrepreneurial story, Pur Vodka has won over 80 awards and medals at the most prestigious spirits competitions.

Our medals

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In the purest form